Every waterman must love the waterways on which he enjoys himself as much as the sport itself. Jacques Cousteau, the French explorer and pioneer of marine conservation, wrote, "The sea, once it casts its spell, holds one in its net of wonder forever."
The wonder of the deep briny sea and its beasts capture all watermen. The ocean's unapologetic force, creatures, and textures demand presence. Its magic contributes to the magic of the hunt. It is a reminder to all who dare set foot in her realm of the simple thrill that comes with being alive and more so in nature.
We spread our love for the ocean as well as protect its many parts and ecosystems. The spellbound Briny caught the bug of which Cousteau speaks. We commit to marine conservation and begin with a single shirt.