Privacy Policy

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products, services and relative content.
- Respond to your customer service requests and support needs.
- Understand how our Users as a group use the services and resources provided on our Site.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use device information for retargeting advertising.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

We take your privacy seriously and want you to understand how we use your information when you opt into our SMS marketing program. By subscribing to receive SMS marketing messages, you agree to the terms outlined below.

1. What We Collect

When you sign up for SMS marketing, we collect the following information:

• Your phone number
• Any other information you choose to provide when subscribing (such as your name)

2. How We Use Your Information

We will use the information you provide for the following purposes:

• Sending you promotional offers, discounts, and updates via text message
• Sending order updates or customer service messages (if applicable)
• Marketing communications (subject to your consent)

3. Consent to Receive SMS Messages

By subscribing to our SMS marketing, you consent to receive automated promotional and informational text messages at the phone number you provided. Standard message and data rates may apply.

You may opt out at any time by texting “STOP” to [insert short code or phone number]. After opting out, you will no longer receive marketing messages from us, but you may still receive transactional messages regarding your orders.

4. Frequency of Messages

You will receive up to 15 text messages per month, depending on your interactions with us.

5. How to Opt-Out

To stop receiving SMS messages, text “STOP” to [insert short code or phone number]. You can also reply with “HELP” for assistance or to request more information about our SMS program.

6. Data Sharing and Third Parties

We do not share your phone number or personal information with third parties for their own marketing purposes. However, we may share your information with our service providers who help us run our SMS marketing program (e.g., SMS platform providers). These third parties are contractually obligated to protect your information and use it only for the purposes of providing the SMS services.

7. Data Retention

We will keep your phone number on file for as long as you are subscribed to our SMS marketing program. If you opt out, we will retain your number to comply with legal requirements and ensure we do not send you further messages.

8. Your Rights

You have the right to:

• Opt-out of SMS messages at any time by following the instructions above.
• Request to view, update, or delete your personal information. Please contact us at [insert email address] to make any requests related to your data.

9. Security

We take reasonable steps to secure your personal information. However, no method of transmission over the internet or via mobile device is 100% secure. We cannot guarantee the security of information transmitted through our SMS service.

10. Changes to This Policy

We may update this SMS marketing privacy policy from time to time. When we do, we will post the updated policy on this page and update the effective date. Please review this policy regularly to stay informed about how we are protecting your information.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

The Site is not intended for individuals under the age of 12.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@briny.com or by mail using the details provided below:

[Re: Privacy Compliance Officer]
BRINY Co.